Grand Prix(Graphic Design Category Best Graphics Award)

Lights Out 〜An application to save electricity in a fun way by playing a nurturing game~

Dang Thanh Thao(Digital Hollywood University)

Summary

  • This is a character-breeding game app that connects to smart home appliances and allows users to earn points based on the amount of electricity saved.
    The game is designed to change the troublesome image of saving electricity and make it more fun, and to encourage more people to enjoy and cooperate in saving electricity.

Juries Comment

  • The characters in this work are lovely and wonderful.
    I heard that he came to Japan to study graphics but he learned all about 3D graphics and programming too, and everything came together in that work, which is great.

    Naoki Kitazawa(Furikake Products Co., Ltd. Illustrator / Character Designer)

  • The sequence of finding, analyzing, solving, and expressing one's own problems in designing has been beautifully done.
    The art direction to express what he thought up by himself was excellent, and the composition was not overly complicated, making the design simple and not confusing.

    Tanana Yagi(GREE, Inc. Designer, Development Division)

Reason for Award

  • The top winner of the Creative Award DIGITAL FRONTIER GRAND PRIX 2023 goes to, "Lights Out - An application to save electricity in a fun way through a nurturing game", the winner of the Best Graphic Award by Dang Thanh Thao.
    How can we make energy-saving an everyday activity, especially for young people who live on their own?
    Being created as an answer to this question, this work is a character-breeding application that combines the fun experience of selecting characters, accumulating points, and nurturing them with power saving.
    The cute characters are highly complete, it was highly evaluated as an outstanding work with entertainment value, backed not only by the design of the app but also by deep consideration and excellent technology and expressive power.

審査員リーダー

映像部門

グラフィック部門

インタラクティブ部門

サービス部門

研究・論文部門

Lead Judge

Video Category

Graphic Design Category

Interactive Category

Service Category

Research/Thesis Category